YouTube RPM Calculator
Estimate your ad revenue from views and RPM - with typical benchmarks by country, niche, and long-form vs Shorts.
Auto-suggest RPM from
RPM suggestions are general USD benchmarks by country, niche, and format. Changing any of them updates the RPM field automatically; edit it directly afterward to match your own real YouTube Analytics number, in any currency.
How this is calculated
Ad revenue = (views ÷ 1,000) × RPM.
RPM (revenue per mille) is what you actually earn per 1,000 views after YouTube's revenue share - it already accounts for ad fill rate, viewer location, content type, and more.
Country, niche, and format (long-form vs Shorts) just auto-fill a typical starting RPM - the actual math always uses whatever number is in the RPM field, so you can overwrite it with your own real number from YouTube Analytics at any time, in any currency.
Once you know your RPM, see your total monetization picture with the earnings calculator, which adds affiliate and sponsorship revenue on top.
Frequently asked questions
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you, the creator, actually receive per 1,000 views after YouTube's cut and other factors - RPM is always lower than CPM, and it's the number that matters for estimating your take-home revenue.
See your full monetization estimate
Add your affiliate and sponsorship revenue on top of ad revenue for the complete picture.