Free tool
A CPM-based rate range you can take into brand negotiations.
The real driver of a sponsorship's reach - use your typical views for videos like the one you're pitching, not your channel average.
Sets the typical brand-CPM range for your content category.
Likes and comments relative to views - higher pushes the price toward the top of your range.
Dedicated = full range, integration ≈ 45% of it, a mention ≈ 20% - brands pay for attention share, not just a slot in the video.
Doesn't change the price - shown only so you can see your channel tier below. Average views above is what actually drives the estimate.
Ranges are typical brand-deal CPM bands by niche, adjusted toward the high end for stronger engagement and scaled down for lighter placements - general industry estimates, not real GoloLink data. Actual rates also depend on usage rights, exclusivity, deliverables, and turnaround time - none of which this calculator can see, so treat the range as a starting point for negotiation, not a fixed quote.
Price the deal with confidence - then prove delivery with per-video sponsor-link clicks.
Sponsorship deals are usually priced on a CPM basis - cost per 1,000 views - but at a much higher rate than programmatic ad revenue, since a brand is paying for a dedicated, exclusive placement rather than an ad slot.
CPM ranges vary widely by niche - see the full breakdown below. Strong engagement (likes and comments relative to views) signals an attentive, trusting audience, which pushes your price toward the top of your niche's range.
Placement type matters as much as niche or engagement: a dedicated video gets the full CPM range, a 60-90 second integration inside a longer video is worth roughly 45% of that, and a brief mention or shoutout is worth roughly 20% - brands pay for attention share, not just a spot in the video.
Not sure your outbound link performance? Check it with the CTR calculator.
These three numbers get mixed up constantly, and they aren't interchangeable. Advertiser CPM is what a brand pays per 1,000 programmatic ad impressions on YouTube's ad platform. YouTube RPM is what a creator actually receives per 1,000 views after YouTube's revenue share - see the RPM calculator. Sponsorship CPM is different from both - it's a direct rate a brand pays a creator for a dedicated placement, with no ad platform or revenue split involved, which is why it runs well above ordinary ad RPM.
The ranges the calculator above uses for each niche - general industry estimates, not guaranteed rates.
| Niche | Typical low | Typical high |
|---|---|---|
| Finance | $20 | $50 |
| Tech | $15 | $40 |
| Business / Education | $15 | $35 |
| Health & Fitness | $12 | $30 |
| Beauty & Fashion | $10 | $25 |
| Gaming | $8 | $20 |
| Lifestyle / Vlog | $8 | $18 |
| Entertainment / Comedy | $6 | $15 |
Each placement type scales the same niche CPM range - brands are really paying for attention share, not just a spot in the video.
| Placement | Share of the dedicated-video range |
|---|---|
| Dedicated video | 100% |
| Integration (60-90s in a video) | 45% |
| Mention / shoutout | 20% |
Views, niche, engagement, and placement drive the estimate, but real brand deals get priced up or down from there based on terms that only exist once you're actually negotiating:
Use this calculator's range as your floor for a simple deal, and negotiate up from there as more of these variables come into play.
The same formula applies at any channel size - enter your real average views, even if that's in the low thousands. A smaller, highly engaged audience in a high-demand niche can out-price a larger, passive one, since engagement (not subscriber count) is what moves the estimate within its range.
Many brands work with newer creators through product-only or flat-fee deals below what a pure CPM formula suggests. Treat the calculator's range as a ceiling to negotiate down from if a brand pushes back, not a rate you're guaranteed to get on your first deal.
This calculator doesn't maintain a separate Shorts CPM benchmark - enter your average Shorts views instead of long-form views to get a Shorts-specific estimate. Treat the result as a starting point rather than a precise figure: Shorts audiences and engagement patterns often differ meaningfully from long-form, and brand demand for Shorts placements is still less standardized than for dedicated long-form videos.