Analytics
Clicks by video, country, device, and referrer.
Understand what happens after someone clicks. New here? Start with the overview.
Understanding analytics
How GoloLink analytics works - Every click is logged, tagged, and attributed back to what generated it.
What counts as a click? - Every real follow of a short URL, before the redirect happens.
What is a unique visitor? - There isn't one - GoloLink counts clicks, not deduplicated people.
What is a tracked unit? - Not a GoloLink term - analytics counts clicks, plan limits count things you create.
How attribution works - Video-level and Smart Pick-level attribution, explained.
Why don't clicks match Google Analytics? - Two different tools measuring two different moments.
Understanding referrers - Where the click came from, when that information is available.
Understanding countries - Approximate location, derived from the visitor's IP address.
Understanding devices - Mobile, desktop, or tablet - plus browser and OS.
Link analytics
Viewing link analytics - Per-link history, or the Links tab of the main Analytics dashboard.
Comparing links - A top-links ranking, not a side-by-side compare tool.
Filtering analytics - One dimension at a time, plus tags - not a full filter builder.
Exporting analytics - Export click data as CSV.
Understanding click trends - Clicks over time, over your chosen date range.
Campaign analytics
Creating a campaign - There's no campaign object - "campaign" is a UTM value on your links.
Adding links to a campaign - Give each link the same custom campaign value.
Tracking campaign performance - GoloLink's own dashboard doesn't break down by campaign.
Comparing campaigns - Not something GoloLink's dashboard does - campaigns live in your UTM data.
Exporting campaign data - Export your links' click data as CSV - campaign isn't a separate export.
Attribution
What is attribution? - Tying a click back to the specific thing that generated it.
How attribution works - Video-level and Smart Pick-level attribution, explained.
Video-level attribution - Attach a short URL to a video, and its clicks are tagged with that video.
Campaign-level attribution - GoloLink doesn't attribute clicks to campaigns - there's no campaign object.
Attribution limitations - GoloLink attributes clicks - not sales, signups, or revenue.
Why attribution data can differ from other analytics tools - Every tool measures a different point in the funnel.