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    Help CenterAnalyticsWhat is attribution?

    What is attribution?

    Tying a click back to the specific thing that generated it.

    Attribution means knowing exactly which video, product, or destination generated a given click - instead of one blended total for a link shared everywhere. It's what separates GoloLink from a plain URL shortener.

    See How GoloLink attributes a click for the mechanism, and Attribution limitations for what it doesn't cover.

    Related articles

    • Adding links to a campaign - Give each link the same custom campaign value.

    • Attribution limitations - GoloLink attributes clicks - not sales, signups, or revenue.

    • Broken link monitoring - Get flagged before a dead destination costs you clicks.

    • Campaign-level attribution - GoloLink doesn't attribute clicks to campaigns - there's no campaign object.

    Exporting campaign dataExport your links' click data as CSV - campaign isn't a separate export.How attribution worksVideo-level and Smart Pick-level attribution, explained.