Blog
Attribution strategy, product updates, and creator-marketing notes.
How to increase clicks from YouTube descriptions (and actually know if it worked)
Every guide tells you where to place a link and how many to use. Almost none of them tell you how to check whether any of it actually moved your click rate. Here's both halves.
How to organize YouTube links (before it turns into 200 slugs you can't remember)
Formatting tips tell you where to put a link. They don't tell you how to keep 200 of them straight across 100 videos. Here's the system that actually holds up.
Stop guessing which video converts
Three ways to find your best-converting videos without touching a spreadsheet, and why 'most views' is usually the wrong metric to chase.