How Smart Links work

Two mechanisms - video attribution and Smart Redirects - layered onto a regular link.

There's no separate "Smart Link" object to create. You make a regular link, then optionally add either or both of:

  1. Video attribution - attach a short URL to a specific video, so its clicks are tagged with that video. See Attaching links to videos.
  2. Smart Redirects - geo and device rules that send visitors to different destinations. See Geo and device routing.

Both are optional, independent, and can be added or removed at any time from the link's own page - nothing about how you create the link changes.