Geo and device routing

In the app these are two separate sections on a link's page - Geo redirect rules and Device redirect URLs - sometimes referred to together as "Smart Redirects."

Geo redirect rules

Send visitors from specific countries to a different destination than everyone else - useful for regional pricing pages, region-locked storefronts, or country-specific offers. Countries you haven't added a rule for just use the link's normal destination URL.

Device redirect rules

Send mobile, desktop, or tablet visitors to different destinations - for example, sending mobile traffic straight to an app-store listing. Devices without a rule use the normal destination URL.

When both could apply

A geo rule takes priority over a device rule if a visitor matches both.

Every hop is still logged

Whichever rule fires (or if none do and the link falls back to its default destination), the click is still recorded in your analytics the same way.