How device routing works

Send mobile, desktop, or tablet visitors to different destinations.

Add a device rule on a link to send mobile, desktop, or tablet visitors to a different destination - for example, routing mobile traffic straight to an app-store listing while desktop visitors land on your regular page.

Devices without a rule fall through to the link's normal destination URL. A geo rule takes priority over a device rule if a visitor matches both - see How geographic routing works.

For opening your actual app instead of a URL on mobile, see App redirects - a separate, Growth-plan-only setting.