UTM parameters

GoloLink can automatically append utm_source, utm_medium, utm_campaign, utm_term, and utm_content to your destination URL when someone clicks your short link - so tools like Google Analytics or Shopify also see the traffic source, without you hand-building tracking URLs.

utm_content is always set to the short URL's slug automatically, so you can tell placements apart even when everything else matches.

If your destination URL already has UTM parameters, GoloLink replaces them on redirect so you always get one consistent set - there's no option to keep the original ones instead. To manually build or preview a one-off UTM URL outside of a tracked link, use the UTM Builder tool.

Quick presets

The tracking section on a link offers a few one-click presets (YouTube description, pinned comment, and similar) that fill in sensible source/medium values for you - you can still edit any field afterward.

Checking a redirect chain

If a destination URL redirects through several hops before landing (common with affiliate networks), use the Redirect Checker to see the full chain and confirm where a link actually ends up.

For routing the same link to different destinations by country or device, see Geo and device routing.